Cascade Plumbing's Digital Transformation

Client: Cascade Plumbing
Timeline: November - January
Hours Invested: 100+
Solutions:

• Webflow Site Development: Transitioned from an outdated WordPress to a dynamic, CMS-driven Webflow site, expanding from a mere 2 pages to over 13+ pages.
• Brand Identity Redesign: Enhanced the logo and brand assets, fully optimized for digital use with Figma, ensuring brand consistency across all platforms.
• Content Strategy: Leveraged AI for creating SEO-optimized content and imagery, significantly improving search engine visibility.
• Analytics Integration: Implemented Google Analytics 4, Google Search Console, and a custom analytics dashboard for real-time performance insights.
• Ongoing Support: Established a monthly retainer for SEO, marketing strategies, and digital consulting to continuously drive growth.

Outcomes: The project drastically improved site performance and user engagement, setting a new benchmark in digital excellence for Cascade Plumbing.

The project focused on delivering a high-performing, scalable website that could adapt to Cascade Plumbing's growing needs, alongside establishing a robust digital marketing and analytics framework.

• Website Re-Design: Transitioned from WordPress to Webflow, enhancing from a basic setup to a dynamic 13+ page CMS-driven site.
• Brand and Asset Redesign: Updated branding materials, including a versatile logo design in Figma, ensuring consistency across all digital platforms.
• Content and SEO Strategy: Developed and optimized website content using AI tools for image and copy, targeting improved search engine visibility.
• Analytics and Performance Monitoring: Integrated Google Analytics 4, Google Search Console, and a custom dashboard to track and analyze digital performance accurately.
• Continuous Digital Support: Implemented a monthly retainer covering SEO, marketing, and digital strategy consulting to maintain and enhance online presence.

• Performance Metrics: Dramatic improvements in site performance, with mobile scores soaring to 96 and desktop to 99 in Google's PageSpeed Insights.
• First-Month Marketing Insights: Post-launch, Cascade Plumbing enjoyed increased ad impressions, lead generation, and a solid foundation for future digital initiatives.

• Agency Communication: Our responsive and collaborative approach resolved past communication issues, ensuring Cascade Plumbing's needs were met promptly and efficiently.
• Project Timeline and Effort: Over 100 hours were dedicated to ensuring the project's success, from initial strategy to launch and beyond.